Duct tape is like a miracle drug.
I always have a few rolls in my shop, one in my truck, and I
light-heartedly threaten just about every child I know with duct tape if they
don’t behave. The stuff is simply a gotta-have
Well, in business, marketing is often viewed as that one thing
you have to have if you are going to succeed. I would expand that definition, of
course, to include sales because at the end of the day, that’s why you market.
John Jantsch found the holy grail in the business world when
he invented a marketing system he calls Duct Tape Marketing. He’s written a
book of the same title. His site and blog are filled with tons of stellar tips you
can put to work immediately.
John has put together the equivalent of duct
tape for the business world by creating a system, an approach, to marketing to make
it easy and do-able for the busy exec and business owner.
Just a few highlights or places to go on his site. I’ll share
more thoughts from John in the coming year. Across the top nav area: Articles and
In the articles section, I’d recommend heading for the web marketing
On the blog page, just head to the Small Business Marketing Blog
link right at the top. He has a terrific series right now called Snackfest 2009.
Great resources, great site. Loaded with ideas you can use today.