link is an FAQ that Google offers, explaining their news gathering
processes. As Google proceeds to take over the world, it’s advisable to
get into this system as early as possible.
Google News is
basically a search engine for news articles. It only crawls legitimate
news sources that are reviewed by living, breathing Google employees,
If you already have a Web site dedicated to news about
your products – excellent. Make sure your articles are showing up in
Google News by clicking the first FAQ item and using the “site:”
operator. This will instantly show whether or not your articles are
being crawled by Google News.
If you don’t have a news site for
your eBay product expertise, consider starting one up. You can
re-purpose blog posts to read like news articles, publish press
releases to the site, and hire budding journalists to write about your
When you get into the
Google News system you’ll increase exposure, turn up promotional
opportunities, and get free coverage from all kinds of media outlets.
This is good eBay marketing.
Like most things “search,” the
trick is to focus the news site on a tight niche and focus on those
keywords (e.g. collectibles, china, dishes, cups, plates, 20th century,
etc.). If your topic/site/expertise is underrepresented on Google News,
your chances for clearance are good. Once you get the green light from
Google News, you’ll be a cut above all the bloggers out there.