The Wall Street Journal has a great wine column penned by Dorothy Gaiter and John Brecher. If this blog was about wine and not growth, I would probably have mentioned them long before now. However their column last friday titled “Small Wine Stores Get Bigger gives me a legitimate excuse to give them a plug. They tell the story of a small wine shop in Manhattan that has flourished in spite of tough competition from the internet and big box retailers. Did you know that Costco is the largest wine retailer in the country? It’s even the top importer of the highest of the high end wines, first growth Bordeaux.
In their story about Nancy’s Wines for Foods, Gaiter and Brecher teach all of us a valuable lesson about succeeding in competition with giants. We’ll never be bigger than them, so we just have to put our energy into being better. What does better mean? Better customer service. Better selection. More personality.
They make a statement that I love: “While so many shops along that commercial strip have come and gone, Nancy’s survives. She doesn’t promise the lowest prices. She never posts other people’s ratings. She displays far more Rieslings than Chardonnays and she doesn’t even sell Yellow Tail. But she offers knowledge, passion and personal experience of the wines she sells.” Doesn’t that sound like the person that you’d like to do business with?
I can’t link to it because it is a paid subscription service but I would certainly suggest that you grab a copy if you can or look it up on line.