There are tons of ways to engage with journalists and the most important thing to remember is to be pro-active when you’re reaching out to them. Too many small and midsize companies don’t utilize the free (almost free) power of a press release – $40. at PRWeb can get you a dandy press release and some good exposure and you can highlight the region you want to send the press release to.
The other thing you can do today as a SMB is take a look at your local and regional papers business section and write a ready made story to submit to their editors. It’s easy – can be less than 300 words and with a picture attached you have the chance to make a great splash for new customers and partners to see your company in print.