If you use Google Adwords to market your home based business, don’t take easy shortcuts on the ad’s wording. I saw an ad today in which one line read: “Initial Investmnt —-“. Presumably this was done to save space in the ad. In Google Adwords, you have limited space in which to word your ad.
The top row (the headline) allows only 25 characters. The two descriptive rows allow for 35 characters each (including spaces). This may sound like a lot, but it really gets used up fast. Obviously this advertiser thought the problem would be solved simply by zapping one vowel from a word.
I think this is the lazy approach and hardly looks professional. Would you buy from someone or do business with someone who spells Investment as Investmnt? There are better ways to squeeze in more content in Adwords. These involve rewording your ad, using recognized abbreviations if possible, and eliminating less important words.
Squishing words down is the low road and I suspect this type of maneuver will not get too many serious clicks.