Radio shows can be really fun to do. But if you’re the next guest on your favorite radio show, you better be prepared.
I was aghast last week when I listened to a radio show that featured one of my favorite experts. For the last two years, I’ve known her from her written communication which is excellent. I can’t say the same thing for her radio appearance. Her thoughts were scattered and I couldn’t even hear what she was saying there were so many ums and uhs littered throughout her discussion. She definitely wasn’t prepared.
So what do you do to get ready for a radio interview? First determine what the end looks like. What do you want people to walk away with at the end of the radio show? Identify two to three key points and make sure you have your thoughts collected. I always keep a cheat sheet handy to remind me to stay on point — it is radio after all. No one can see what you’re looking at.
The bottom line is you must be prepared. If you’re serious about getting on the radio, hop on over to Annie Jennings PR and take a look through her free radio tips.
Have you been on the radio? What tips do you have to offer?