Most experts, including me, will tell you to leverage current events to get the word out about your business. But no matter how desperate you might be, don’t lie — or even bend the truth.
I had to laugh — not really — the other day when this message landed in my mail box.
Subject: Pricing Request
I have an awkward request. Someone from your company had requested a price from my company last week, but our mail server crashed with the outbreak of the latest worm, and we had to rebuild our message store on our server. I would be grateful if you could put me in contact with who ever it was that may have been wanting prices. My company, [company name], is a DVD and CD manufacturing company. So, it may be someone in your creative department or maybe someone in CD and packaging purchasing. I don’t want to miss a sales opportunity because of that darn worm last week, so if you can either put me in contact with them, or just forward my email to them, I would GREATLY APPRECIATE IT!!!! In case you need more information, our company web site is www.companyname.com where you can see we are a complete “one stop shop” for DVD, CDROM, printing, packaging, and fulfillment services. If you need, please call me TOLL FREE at 888-xxx-xxxx.
Pul-eeze spare me. This person attempted to use a current event — a horrible online worm — to solicit business. Not only would I not do business with this person because they sent me SPAM, but they tried to use a vulnerability to do it. This is not the way to grow your business. It’s a good way to drive customers to your competitor. Don’t do it.
What about you? How would you handle this type of situation? Leave me a comment.