Buzz, buzz, buzz…read all about it. One of the most often and at this point, somewhat overused terms in PR and or marketing is “buzz.”
This post details an excellent site for taking a good hard “whack” at all those buzzy terms that fall on deaf ears when it comes to garnering coverage from journalists…My favorite two definitions on the Buzzwhack.com site are the following:
buzz.word (buzÂ´wÃ»rd) n. A usually important-sounding word or phrase used primarily to impress laypersons.
buzz.whack.er (buzÂ´wak er) n. A person who receives some degree of pleasure in bursting the bubbles of the pompous.
And if you’re partial to blogs, then check out the blog featuring insightful postings from Guy Kawasaki, whom I would term a famous “buzz-whacker”.
Kawasaki is managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com.
Guy has authored eight books including: The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way.