Thanks to technology, there are now many different ways to communicate the value of your business. With all that choice, it’s easy to fall into choosing the one that’s easiest for you, not for your audience.The way you get your message across is just as important as crafting the message itself. Sometimes, you should do it in person, sometimes a hand-written note is the choice, and sometimes a PowerPoint presentation is the best option. It depends upon the context.
However, there’s one choice that too many of us make without thinking: choosing email over the telephone. There’s nothing wrong with email. It’s quick, it’s asynchronous, and its leaves a digital trail. But it’s not personal. To mangle a cliché from Hallmark, when you care enough, pick up the phone.
Liz Straus of Successful Blog recently cataloged some of the benefits of using the phone. Among the points she makes are:
* Better concentration
* Better listening
Even if those two were the only benefits, it would be worth picking up the phone on occasion and they are not the only two.