Having been in this PR business long enough to “wake up and smell the coffee” I can tell you that there are a few PR professionals who make alot of money off folks looking for PR tips and alas, just give out very general tips to those folks through their product site, CDs etc. Don’t buy into these. Sure, they’re on the Web and they come up high in search engines, but their business profit comes primarily through selling these “much-needed” items to you and yours. I’ve over the years even been hooked into buying a few myself and I can tell you that for the most part this is all stuff you can find out how to do yourself.
The other thing is these folks are really getting on the blog bandwagon and making some pretty startling pronouncements about bloggers and how to get PR from them etc. Blog humbug, I say! Focusing on how you should be afraid of bloggers or how you have to be careful about sending them stuff is not the way to try to reach out to bloggers.
If you want to reach out to some blogs you can do it successfully. Just keep these things in mind:
1. be authentic
2. they’re not there to serve as a commercial/ad for you or your product
3. read the darn blog before you ping the blogger!
4. make sure your query relates to what their blog is about. Don’t send them chocolates if they only blog about wine.
5. Keep a list of blogs you like to read and that you’re competitors can be found on and target those ones first.
Provide real content and authentic outreach.
Don’t get addicted to all the latest and greatest “web seminars” from the aforementioned PR folks. When you’re looking at a PR ezine or newsletter that after every tip lists an affiliate link or those cute tiny snip url links keep in mind, you’re in the matrix of “you rub my e-zine, and I’ll rub your ezine”. And you can spend days, months and even years following those links and signing up for those additional “friends of a PR friend” or what I like to term the “FOAPRFs”(pronounced – Foh-PR-PHs) if you want, but at the end of the day, all you really need (besides love as the Beatles said) is just the willingness to spend a couple of weeks doing your homework, building your list and reaching out to those folks on it. No secret tip there, but ok, if you go to this weblink – FOAPRFs.com – I get 25.00 bucks from a man in a dark suit hidden behind the Web page, for everybody that hits it. (Ok, just kidding.)