When a new online product or home business opportunity is ready to launch, everyone knows it! There is this frenzy leading up to a new launch that I like to call “Launch Fever”.
Launch Fever is a wave of marketing hype that begins as early as 1 year ahead of the company’s expected launch date (called the Pre-Launch). As the date of the launch grows closer, the hype gets louder. The hype is generally conveyed though a rash of emails, forum posts, videos, and conference calls.
Now there is a valid reason for the hype. It’s called marketing. It’s important for the company to get their name out there and start creating some ‘buzz’. In fact, there is a whole study area devoted to leveraging the launch of a new product or service. And there’s nothing particularly wrong with that.
But you should not get caught up in the launch hype by itself. If the opportunity or product looks interesting, look at it with some objectivity. It’s too easy to get swept up in the hype and lose all objective views.
Some people like to get in on something at the very beginning to ensure they sit on the top levels of the company structure or they get some leverage as an early buyer. But in general, give the launch period a cautious eye. Remember that ‘ground floor’ opportunities don’t always even get off the ground!