I know you’ve probably seen those ‘shill’ reviews – I know I have. And when I see them, the author’s credibility goes away for me. What do I mean by shill review? According to the Wikipedia definition, “The shill pretends to have no association with the seller/group and gives onlookers the impression that he or she is an enthusiastic customer”. In general, a shill review is a review written where the author has an obvious agenda of promoting his or her company. These can appear in article directories, blogs, and websites. You’ll often find them in the paid results when you search for something. There are two prominent ‘models’ of shill reviews.
The Glowing Shill Review – In this instance, the author writes a glowing review of the product or service and it become obvious that he/she is simply promoting it. This is usually obvious by the existence of affiliate links or a direct link in the review or at the bottom of the article.
The Terrible Shill Review – In this instance, the author is promoting the competition of something he/she is reviewing. So they will write a terrible review about the competition and then at the end say something like “I’ve found a product/service that works much better” and provide a direct link or an affiliate link to whatever they’re promoting.
Folks, this doesn’t do much for your credibility. And readers are getting wise to this trick so I’m not sure that it even works anymore. A much better way to promote your product or service is simply to write honestly about it. Don’t try to be an “impartial reviewer” when you aren’t. If you are promoting a product you like just say how much you like it!
Ok that is today’s rant. How do you feel about ‘shill reviews’?