Sales Kickstart series is proud to share another hot company doing online sales right: Original Skateboards. Email marketing provider, Infusionsoft, is kind enough to sponsor our series.
Eight years ago, two brothers, Brad and Scott Imbrie, , started Original Skateboards, using what would-have-been their college funds (Brad was 17, Scott was 20).
For 6 years they broke-even, while they were growing the over all size of their business they were still not profitable.
In 2007 they changed course and focused specifically on online social media creation via YouTube. They launched their first video November 7th , 2007 and sales went up 40% and never went down. They kept investing. Sales kept climbing.
Scott gave me so much info that I’m going to have to do a more in depth post next week. The YouTube vids are awesome and the enthusiasm that emanates from these guys is amazing. They are dedicated to their industry, which always shows and helps, and to the skateboarding lifestyle.
They are now a multi-million dollar company and the 7th most subscribed sports channel in YouTube history (with 73,000 subscribers). For a reality check: ESPN has 36,500 subscribers…
You can find the Original Skateboards YouTube channel here. Scott also has a more personal channel which is immensely popular. That latest youtube series is called “Puerto Rico Sessions“. The series documents some of their travels, which Scott says are motivated by their need for footage (to create social media) and their desire to ride the products they develop. The series now has 6,500,000 views. It is a great video to watch. Fun stuff.
I’d say these guys are doing sales right, online and off. What say you?
TJ McCue is founder of Sales Kickstart, which helps small and growing businesses with their web traffic and online sales conversions.