The Internet has opened the floodgates to massive amounts of information. You can Google someone’s name before you decide to hire them. You can Google someone’s name before a scheduled business lunch with them. You can even Google the name of the franchise you are interested in.
But before you get too excited about getting the dirt on a franchise company, you should ask yourself what it is you are trying to learn about. Are you:
A. Trying to see if the franchise company is getting sued by anyone? (You may be able to see some legal papers online during your search, but they can be hard to decipher if you are not a lawyer.)
B. Attempting to find out how much the franchisees make? (You won’t find this out online.)
C. Trying to find out if there are any franchises in your area, to see if there is room for you? (That is actually a good idea, but it may not show the entire picture. The information could be outdated.)
I feel that any prechecking you can do before you really delve into the opportunity full bore is fine. But it is only a small part of the research process. A really, really small part.
I received a call from a gentleman in my home state of Ohio. He wanted to know how he could tell if the franchise he was looking into was a “good” one. He did some online research, too. I answered him via video.
See my answer on The Daily Franchise Show.
The real way to research a franchise can be found here.