Where’s the checkout button? How do I check out? Those were two questions I was asking today as I was on a certain ecommerce site. I had added my item to the cart, but the design of the site was so fixated on up-selling me, that I found myself lost in a maze of up-sell options. And I couldn’t find my shopping cart to check out! Guess you know what happened next. If you guessed “Closed Browser” you guessed right!
This brings up an issue with web design. Don’t forget the main purpose of the website! If your home business website has a shopping cart, always keep that cart in plain view or at least a well marked link back to it. Don’t make your users look around for their cart. If your home business website is not selling but wanting them to take some action (like list sign-up) same goes. Don’t let that action step get lost in the shuffle of other activity.
In their zeal to up-sell me at that site, they lost me! I understand the need to up-sell but there needs to be a balance there. There are also design considerations. GoDaddy for example, throws a lot of upsell pitches, but your cart (and checkout) is always in view. So if you are losing site visitors, try looking at the entire process to make sure you’re making it easy for your site visitors.