If you have a home based business, you probably have or plan to set up a website. These days most businesses (home businesses included) have some sort of online presence. But is your website positioned for growth?
Some home based business entrepreneurs will set up a one page website thinking that’s all they’ll ever need. Perhaps it will just start out with contact information and some information about the business. And often they will hire a web designer off eLance or CraigsList to build it. There are plenty (and I do mean plenty) of web designers who will be glad to do this for you. In many cases, the fees are reasonable. However, taking this route does not always position you for growth.
What happens when you want to add a page? What about that new idea you have that will require a photo gallery? What if you decide you want to add a blog to your site? All these things are going to require a web site growth strategy.
If you hire a web designer from eLance or some other online source, make sure they will do two things for you. 1 – be available for future work when you need to add new pages to your site. 2 – Give you the source files for all the work they’ve done. That second one is particularly important in the event that your web designer drops out of the picture or you just want to to do more work with a different designer.
Another option is to learn the design skills yourself. This option isn’t for everyone, but today’s software (such as Adobe Dreamweaver) makes it easy enough without learning PHP or Java scripting. However, you must be willing to devote time to learning and honing those skills.
Whichever way you go, don’t consider your one page site to be a fixed website. Plan to grow it and make sure you have the tools available to grow your site when those new ideas come up.