A curious study from the Amos Tuck School of Business Administration at Dartmouth College that studied how the stock market reacted to companies green proclamations. Karin Thorburn and Karen Fisher-Vanden examined the stock performance of organizations immediately after they released their green initiatives, and they found that values actually dropped 1.3%.
“The pattern was clear — the more aggressive the goal, the more the stock price fell,” Professor Thorburn said
Money managers aren’t concerned however. They place their faith in studies that show a positive correlation between green business and profitability and dismiss the Amos study as an overkill of minutia.
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Saving The Planet? Not With My Money