Last month, I blogged about Yahoo’s so-called replacement for the Overture Keyword selection tool (link here). Judging by some responses I got (including from some SEO’s), people really miss the quantitative measure of the old Overture tool. It’s still out there, but it’s not reporting stable or reliable results as the person in this forum describes. The US version has stopped reporting as of January 2007, but the UK version (link here) shows more recent results (even though I would question its accuracy).
It seems that eBay has the most focused research tools on the web which isn’t surprising considering the size of the eBay market. As I mentioned in this post, they work by tapping into eBay’s proprietary listing data for closed listings and they return a set of performance statistics to you.
Can these statistics be useful outside eBay? The answer is: it depends (don’t you just love that answer?). Generally speaking, if the item sells well on eBay it will probably sell well in other outlets. For these types of items, eBay research will often give you the right keywords and the right statistics to provide confidence that you can sell the items off eBay.
This doesn’t completely solve the Overture problem though. What about those keywords that have no market on eBay? This is particularly evident in the services. For example “omaha bookkeeping service” is not something you’ll likely find on eBay. But for those items that do sell on eBay, eBay research can give you an insight into their overall demand on the web. For techniques on conducting and analyzing eBay research, see the Guerrilla eBay Research System.
Tags: eBay Research, Keyword Research, eBay Keywords, Overture Keyword Tool