Small Business Q&A
If sales aren’t that strong from the ebook or other products you are selling, then why bother spending the time with them? If you are a good enough consultant, you can just raise prices on your incoming clients to help make more money. I see it done all the time. What do you think?
Well if sales are slow, then you can bundle up that slow selling product into another package that will have more appeal or make another version of it — turn a book into a CD or tapes or chop it up and sell it as a “drippable” email course. There are so many ways to slice and dice any product it can boggle the mind.
And sure you can always raise rates — which is something I often highly recommend — but you’re still trading time for money and time is one of the rare things you can’t get more of. We all get the same amount. The key is to make the most of it.
Turning your email inbox or website into a cash register that works on its own 24 / 7 is the way to go. And because of the changing tastes of the business world, your offerings need to be diverse enough to go with the flow. But you also have to start somewhere.
Starting is the hardest part for most people.
One of the things every small business owner has to decide is “Do I want a job or a business?” A job is something you trade time for. A business can sustain you even when you’re sleeping.
I’d rather have a business than a job any day.
What about you? Leave me a comment.