Earlier this month I started a subscription with PRLeads. The service has been referred to me by quite a few respected colleagues and since it never hurts to get media exposure, I decided to sign up and see what comes through. Coincidentally, our Blog Squad client, Suzanne Falter-Barns, over at PainlessSelfPromotion.com also signed up at the same time and is blogging about her experience.
Back to PRLeads. First, the owner, Dan Janal provides phenomenal customer service. He personally helped me determine the appropriate categories from which to receive leads. Then, everyday he sends really good tips about how to respond to leads, etiquette with reporters, how to maximize your membership and more. Plus, if you copy him on your first few responses, he will critique your email and give you constructive feedback about how to improve your emails. If you follow his template, you’ll do fine.
I signed up on September 8. Everyday I get emails about every 2 hours with leads from reporters in my selected areas of expertise and interest. There’s a lot going on out there. So far I’ve replied to 2 leads, but haven’t received any follow up from the reporters. That’s OK.
I’ve seen a lot of good stuff that clients or colleagues could follow up on, BUT that’s against the rules. Only subscribers can respond and I don’t want my membership canceled.
Personally, I would recommend any professional who would like more media exposure (remember that’s FREE — not paid advertising), sign up for a month or two to see what comes across. With some creative positioning, you may find yourself being contacted as an expert in your niche and quoted in national media. For $99 a month, it’s an excellent investment. Dan says it’s typical to get a response to 1 out of 10 leads you resond to.
Back to Suzanne. She got a monthly column on a business website, from her SECOND lead. So it does work.