26094 FOR IMMEDIATE RELEASE
Telemarket Your Business to Success!
New Book is the Ultimate Telemarketing Tool for Small and Mid-sized Business
San Francisco, CA — (June/July 2006) — While many people do not think of telemarketing as a skill, believe it or not, it is. Keeping someone interested enough to give you information on his buying habits takes real skill. That is why Tony Wilkins created Telemarketing Success for Small and Mid Size Firms, the new book for every businessperson looking to enhance his current marketing program. Geared towards small and mid-sized firms, this powerful marketing tool is based on the simple principle of developing new markets utilizing the artistic skill of telemarketing.
Telemarketing Success for Small and Mid Size Firms is a step-by-step guide to telemarketing and business development written by one of the most established telemarketers in the business. While small in text (only 114 pages) it makes for a quick read and offers lots of helpful tips on business development. As a telemarketer for over twenty years, Tony Wilkins has performed every form of telemarketing there is-appointment setting, lead generation, market research, sales and customer service. He has spent his life helping to build businesses from the ground up. As a consultant, he now spends his time lecturing and educating business owners on telemarketing and business development techniques.
"Telemarketing Success for Small and Mid Size Firms is different from other sales and marketing books because it is written from a telemarketer´s point of view with practical tips for every type of firm. It also deals with the psychology of telemarketing, demystifying the stigma surrounding call reluctance. These are the same topics covered in his workshop and written as though in the room with you.
About the Author
Tony Wilkins is a veteran of the telemarketing industry and has been helping firms solve their telemarketing problems for over twenty-five years. His first firm, Telecorp Telemarketing, performed basic appointment setting services but later expanded into lead generation and customer service. After moving to the Bay Area in 1992, Tony reformed his firm under the new name Telemarketing Consulting Services (TCS) and began offering workshops and training services to executives needing improvement of their telemarketing skills. He is a student of the "smile and dial" telemarketing era believing in following up on every lead until he gets the desired result. Mr. Wilkins currently resides in San Francisco and spends his time writing, and lecturing within the business community . For more info visit http://stores.ebay.com/TELEMARKETING-SUCCESS
Telemarketing Success for Small and Mid Size Firms * By Tony Wilkins
Publication Date: September 16, 2004
Trade Paperback; $20.99; 114 pages; 1-4134-6441-6 * Cloth Hardback; $30.99; 114 pages; 1-4134-6442-4
To request a complimentary paperback review copy, contact the publisher at (888) 795-4274 x. 486. Tearsheets may be sent by regular or electronic mail to Carmi Domingo. To purchase copies of the book for resale, please fax Xlibris at (215) 923-4685. Or schedule an interview you may contact Mr. Wilkins directly at email@example.com or call 415-267-4872
Xlibris is a strategic partner of Random House Ventures, LLC, and a subsidiary of Random House, Inc. Xlibris books can be purchased in any major bookstore, or online at Amazon, Barnes & Noble, Borders or Xlibris. For more information, contact Xlibris at (888) 795-4274 or on the web at www.Xlibris.com.
Contact: Tony Wilkins TCS Inc
firstname.lastname@example.org 268 Bush Street #2518 S an Francisco, Ca 94104
26094 FOR IMMEDIATE RELEASE
San Francisco Author Teaches Popular Business Development and B2B Telemarketing Workshops at Fort Mason Center and the Learning Annex
Telemarketing Success for Small and Mid Size Firms
With Author, Tony Wilkins
B2B telemarketing is still one of the most effective ways to reach potential customers. An effective telemarketing and business development plan can make the difference between landing a coveted account, and waiting for the phone to ring. And because everyone hates making cold calls, there is Telemarketing Consulting Services, Inc. Tony Wilkins, author of Telemarketing Success for Small and Mid Size Firms and owner of TCS Inc, has designed this interactive workshop to help sales professionals jump-start their sales and marketing campaigns, fine- tune their telemarketing technique and generate more sales than ever before. Topics include:
Part One: Introduction to Telemarketing-Learn the basics from the psychology of telemarketing (the myth behind the stigma) to effective scriptwriting, scheduling appointments and generating leads.
Part Two: Making that first call, role-playing exercises, cross selling techniques and overcoming call reluctance. Setting and achieving goals, setting up a filing system for leads. Effective closing techniques, getting past the gatekeeper, finding new markets, and call lists that cost next to nothing and target marketing 101
Mr. Wilkins, a 26 year telemarketing veteran, conducts monthly workshops at Fort Mason Center and will be teaching at the Small Business Administration and The Learning Annex both in San Francisco. He also conducts in-house coaching sessions for a select group of clients throughout the U.S. and Europe.
Tony Wilkins is the owner of Telemarketing Consulting Services and author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at firstname.lastname@example.org