A couple of weeks ago I read an article by BL Ochman in her ezine What’s Next Online, about “HOW TO KNOW WHAT’S BEING SAID ABOUT YOU ONLINE AND WHY YOU NEED TO BE PARANOID”.
How it happens: a traditional or new media reporter is looking for a quote that reinforces or gives contrast to his/her point of view and in search results, she finds something you once said online that fits the bill. Your “quote” could come from a forum, a blog or a list comment, an exchange in a social networking forum, an article you wrote, even an email.
Unless you’re paying close attention, you may never even know you’ve been included in a story via a Stealth Interview. Whether that encounter hurts you or helps you has a lot to do with whether you know how not to come across like a jerk and whether you regularly monitor what is being said about you online.
The Internet not only brings a new component to media interviews but also offers a new definition of reporter. Thanks to the Internet, and particularly to inexpensive, easy-to-use blogging software, everyone can be a publisher. A post by an influential blogger or list moderator, or a comment made by a complete stranger in the feedback section of a media site or chat room can have as much – or more – impact as a story in a major national news outlet.
It definitely gave me pause to wonder about where my name and that of my company is popping up on the ‘net and whether it’s good or bad. I immediately set up a Google Alert on my name. So far it’s all been good, finding links to many of my blog posts that I wasn’t aware of.
BL gives advice and resources about how to monitor what’s being said about you that you may not be aware of.
P.S. BL Ochman will be a featured expert in our ongoing TeleSeries “Conversations with Experts” on Tuesday, May 24. She will discuss “Is Blogging a Fad that will Pass or a Sea Change in Corporate Communications?”