“If you don’t believe in your product, of if you’re not
consistent and regular in the way you promote it, the odds of succeeding go way
down. The primary function of the marketing
plan is to ensure that you have the resources and the wherewithal to do what it
takes to make your product work.
Chapter 1 of The
7 Essential Steps to Successful eBay Marketing covers this in-depth, and it
points out the unique areas you need to tend to as an eBay seller.
business people. I’ve been there dozens of times for specific small business
information pertaining to marketing, legal, advertising and operational advice.
They plugged this blog and the 7
Steps eBay book recently, and it’s been great for book sales and site
traffic. I just want to publicly thank Mr. Scott Allen for checking
out the blog and rating it so highly. He even rated some of my posts to give
readers some indication of what he thought was valuable.