“Can you hear me now?”
You’d be hard pressed to find someone in the US who doesn’t know the company behind that question.
So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.
Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.
It won’t happen.
How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame. Then identify the steps you will take during that time frame to deliver your message — identify how, who, what and when. Place the steps on your calendar and execute them based on your plan.