Everyone loves a Top 10 list – on the web they’re used a lot. We often see these in the form of the Top 10 Products list. Sometimes they’re presented as the “Hot Products” list, but are they really indicative of ‘hot products’ and can you rely on them as ‘hot tips’ for product sourcing information?
One problem with Hot Product lists is that you can never see the quantities sold. All you will see is a list, usually top down where the top item is the biggest seller. If the top item sold 12,000 units and the 2nd item only sold 17 for example, you won’t be able to see that extreme gap.
Top Product lists from wholesale suppliers are often sent out to their resellers as a marketing tool. One problem with these top selling lists is that they only reflect what other businesses are buying from them. Businesses who buy items in large bulk quantities will always throw these lists off. You will never be certain whether the items at the top of the list are actually selling well to the end buyer. It could be that someone is just stocking the shelves.
These lists used as a general tool and coupled with other product research methods can spark ideas or show you things you may not have considered. You can for example, learn a lot by looking at the Top 10 lists of your competitors. So I think these lists can be a good source of information, but can’t really be considered a Holy Grail of ‘Hot Products’.