Whenever a major search engine makes an algorithm change, you can see the search engine marketing forums light up with webmasters’ questions about why they lost rankings and traffic. Often times the small business web sites deserved a lower ranking and many times innocent sites are caught as collateral damage from the update.
This causes a great deal of stress on many site owners. Why? Because they’ve placed all their eggs in one basket. Relying on search engines as the main, or worse, the only source of web site traffic is very much like investing in only one stock.
Smart marketers, like investors, diversify. Sure, search engines refer the vast majority of traffic in many cases. But where else does web site traffic come from? Here’s a list of traffic sources you can focus on to reduce risk.
2. More links
3. RSS Feed
5. Press releases
6. Articles syndicated on other sites
7. Did I mention links?
9. Email newsletter
10. Trackback links on other blogs
In fact, the more momentum you create with links, articles and blog posts, the more links and traffic you’ll get that are completely unsolicited.