Every time you attempt to sell your idea, you’re making a pitch. But different clients demand different pitches! There is no “perfect” pitch – just the perfect pitch for a particular situation. It’s important to be very aware of who you’re pitching to. What are their motivations? What is going to make them interested in whatever you’re pitching?
There are many different factors that affect how you make your pitch. For example, the length of time you have to make your pitch. If you’re making a cold call to a company, you have about twenty seconds to hook someone. You need to give a very quick one-line benefit that piques their interest. You have to remember, you’re interrupting their day and taking their time. When I pitched my label idea, I simply said, “My label has 75% more space than those on the market.” I didn’t try to explain my product; I knew that companies were looking for more label space and that line would be enough to get them to ask me how it worked.
When you make a pitch to a media outlet, it’s necessary to make your story/product current and relevant. Tie into a current event going on. I’m not going to explain how to write a press release, because there are a ton of resources online that describe how. But understand that your story has got to be newsworthy!
If you’re pitching in person at a prearranged time, I advise structuring your pitch like a story. Lead up to the climax with details people can relate to and identify with – make it personal.
If you’re still doubtful about pitching, Google several speakers you like or have heard of. What’s their style? You should be able to pick out several techniques they use that make them popular. And above all else, know who your audience is!
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.