Dictionary of Marketing Terms: PMS colors (acronym for Pantone Matching System colors)
PMS colors (acronym for Pantone Matching System colors)
industry standards for various shades of ink color created by printing specified proportions and densities of primary color on paper. For example, a particular shade of blue may be 50% cyan and 5% magenta on a white surface. A printer's customer may request a particular shade, using a PMS identifying number taken from a PMS color chart.
