The hoopla over the introduction of Apple’s iPhone seems to be receding. Once again a new product has been introduced that pushes the envelope and allows people to use a smaller product to do more things. Plus, there’s the coolness factor.
Which makes me wonder…
When I was growing up in the sixties, I lived in both Cinncinnati and Atlanta in two-story homes.Both of the homes had intercom sytems, made by NuTone, if memory serves me. Each featured a master unit in the kitchen where you could set the state-of-the-art AM/FM radio and control the remote speakers in each of the rooms. Each of the remote speakers had a volume control and a “push-to-talk” button.
Now here we are in the 21st century and I find myself living in a two-story home built in 1992. But it has no intercom. Nor do any of the newer, larger homes my friends are living in. Some of these homes have five bedrooms, a media room, AND a study, yet no intercom. Let me tell you, with kids, any two-story home needs an intercom.
I don’t understand it. Technology seems to have moved backwards. Or perhaps, a new generation has grown up never knowing in-home intercoms exist, therefore they don’t create a need.
If you are a builder of homes, especially two-story of 2500 square feet or more, why not include an intercom in the homes you build. Since no one else seems to be doing it, this is a way for you to differentiate yourself from other builders. Remember my favorite quote from former Coca-Cola CEO Robert Goziueta, “In real estate it’s ‘location, location, location.’ In business, it’s ‘differentiate, differentiate, differentiate.'”
If you’re considering building a larger home for your family, talk to your builder about an intercom. Nowadays you can video security so you can see who is knocking at your door.