I do a lot of traveling. Along with travel comes eating out and ordering in — often. So I’m always looking for new places to try in the cities I visit. There’s a risk to this. If you’re really hungry. you order delivery and it’s awful, you’re still going to be hungry — so beware. Eating out of a vending machine isn’t much fun.
So on the topic of delivery food, here are my two biggest pet peeves. 1) Deliver what you promise. 2) Send eating utensils!
Delivering on what you promise applies across all business types. But that’s not what typically happens. Pledge to do better no matter what kind of business you run. Your customers will thank you.
Here’s my recent experience. I ordered a burrito from a new mexican food place specializing in burritos in a city I was in. Here’s the description from the menu:
Grilled Chicken Burrito — grilled chicken, beans, rice, Wisconsin cheddar, fresh guacamole, salsa choice.
Sounds pretty yummy doesn’t it? So I ordered it. When it arrived at my door, I was surprised. This burrito was huge — about three inches in diameter. I knew I could never eat all that. And that’s the truth. But not because of the size. Remember the ingredients? Well, here’s the real truth. This burrito was filled with about a cup of rice, a half cup of black beans, a tiny bit of cheese, zero guacamole and maybe a tablespoon of chicken that was in tiny chunks that were hard to distinguish from the black beans. And of course by the time I discovered this, the delivery person was long gone. Yep, it was vending machines for dinner that night.
I called that business and told them of my experience. They did apologize and offered to send another burrito. I passed and I’ll never take a chance on them again. It should have been right the first time. Make sure you deliver what your customer expects. Make it right the first time. It will reap you the reward of heaps of repeat and referral business and that will make your bank account grow.