Need some guidance as to what franchise trends are good bets for this year and beyond? Look to the White House.
It may sound a little silly, but the causes that our presidents and their first ladies embrace often take on a life of their own in the business world. With that in mind, here’s some inspiration for industries that are likely to benefit from President and Mrs. Obama’s support.
Health care. The passage of long-debated health care reform has sparked controversy, but one thing there’s no debating is that the changes will mean new opportunities for businesses in health care. The dust is still settling as to exactly what those businesses might be. But with the population aging and new groups gaining access to health care, some growth areas might include in-home health care, preventive care, alternative care such as chiropractic or acupuncture services, or even companies devoted to helping businesses navigate through the new regulations. There are already a lot of franchises serving this growing market.
Fitness. President and Mrs. Obama are both firm proponents of the power of exercise who, despite their busy schedules, carve out time for exercise each day. Franchises that help Americans get fit such as fitness or weight-loss centers could get a lift from the First Couple’s devotion to wellness.
Children’s health. Mrs. Obama has taken up the cause of childhood obesity through her “Let’s Move” campaign, which urges more healthful diets and more physical activity for America’s kids. That’s right in line with the already growing trend of parents signing their kids up at franchises that offer extracurricular sports, preschooler tumbling classes, high school sports leagues, teen gyms, and more.
Good food. The Obamas are committed to a healthful diet. Mrs. Obama’s organic garden at the White House has hosted many school groups, and the White House chef is preparing healthful meals featuring produce from the garden. From quick-serve eateries and sandwich shops to full-service restaurants, adding healthful, fresh, and organic fare is a hot trend in food-industry franchises today.
Flexible workplaces. Mrs. Obama was a health care executive and as a working mom, knew the difficulty of balancing job and family. No wonder the White House is committed to helping families, recently sponsoring a forum on flexible workplaces to emphasize the need for options that enable people to work anytime, anywhere. As the economy recovers, businesses need the flexibility to hire the way they want, so franchises like staffing services or temporary help agencies are going to be surging.
Green. The Obama administration is committed to green energy and environmentally friendly policies. If you’re looking for a green opportunity, consider that everything from lawn care and home remodeling businesses to maid services and restaurants are emphasizing their green credentials.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva on Twitter at Twitter.com/Rieva. Visit SmallBizDaily.com to read more of Rieva’s insights on small business and to buy her newest book, Marketing 101: Quick Tips for Marketing Your Business.