by Brian Pelletier
“Media relations is known for being both an art and a science. It’s little wonder, then, that so many public relations professionals come across as if they’re using a 99-cent watercolor set and grade school chemistry kit when they’re pitching editors.
I had the opportunity to attend a recent high-tech trade show as a press representative for a trade magazine. I registered with the show and gave my credentials and magazine information. The organizers added my contact information to a list that was made available to exhibitors so that they could contact me prior to the event in hopes of scheduling a briefing or otherwise securing media coverage. ”
– And the moral is…just because someone says they are an expert doesn’t necessarily mean that they are. Get references when you hire PR and marketing people, period. -ed.