Whether you’re starting a home-based business or other online business, you probably know how much research and learning there is to do. As a new business entrepreneur, you’re probably very hungry for information on how to start, grow, and market an online business. And the web is just overflowing with information products. Just take a trip over to the ClickBank Marketplace and see for yourself.
One problem with information products is that they get outdated very quickly. In many areas of internet business, what was true just six months ago might be ‘less true’ today. I can think of at least one information product that I was wild about in 2004 and would have recommended it to just about anyone considering starting an online business, but now I would hesitate to recommend it. In some cases, reading old information can do you more harm than good.
So what do you do about information glut of old information? Here are a few questions to ask before forking out money on an information product.
How old is it?– How long ago was it created? What impact might that have on the information contained in it?
What is the subject matter? – If the ebook or information product is centered around basic topics (such as customer service techniques or how to write a business plan) it probably doesn’t matter that much how old it is. Some things just don’t change! On the other hand, information products centered around topics like eBay or Search Engine Optimization must be fairly current to be of any value. This is due to the many changes that have taken place within those subject areas.
Will there be updates? – Will you get updates with your purchase or is it a one-time deal? The best information products will provide future updates, at least at a discounted rate.
Are the bonus products of any value? – A lot of information products come packaged with bonuses to add value. Nothing wrong with that. But sometimes, the bonus products are just old outdated products.
If you’re just starting your home-based business, it can be overwhelming to figure out just where to start. I’ve been going at it for several years now and I still get overwhelmed sometimes! Start with the basics and pick a few good blogs or ezines that you feel good about. Or try a subscription service. (Here is a blog post on what to look for in a subscription service). Most likely these will be current and relevant. Be wary of older information products at least in light of possible changes to the subject matter.