As customers, we all wish. We wish in nearly every store we go into. We wish the store carried a certain product, or category of products. We wish the store were open later. We wish the store had different lighting, or they cleaned the carpet, or didn’t ask us “how are you” and not really mean it.
So if you operate under the premise the customers are always wishing, why aren’t you playing the fairy godmother?
Why don’t you become the retail store where wishes come true? Be the place that stands out, the place that’s different from all the rest.
Customers love to make their opinions known. And sometimes all you have to do is ask.
THE REAL WORLD RETAILING TAKEAWAY
Actually asking customers for their input can improve your store experience.
Ask them while they’re in your store, soliciting their opinions and ideas.
Use an online tool such as survey monkey to put together a simple survey.
No matter how you ask, be prepared to hear the good, the bad, and the ugly. Think of it as constructive criticism that can help make you business better.
Be careful you don’t allow the mass of feedback to dumb down the entire survey experience to the lowest common denominator. The key is to find commonalities and trends that represent more than just one or two opinions. You’re looking for the new and interesting thoughts and ideas you can incorporate into your business.
How are you successfully soliciting input from your customers?
For more retail insights, trends and news, follow me on Twitter.