Kmart launched what seems to me a terrific idea for involving customers with the Kmart brand: A contest.
The Style Showoff contest is a nationwide search for “the country’s next style guru.” The winner will become a Kmart “fashion ambassador.” Anyone 18 or older can enter by uploading a photo of themselves in a creative outfit that they put together. Along with the picture, entrants must write a style statement of 50 words or less, explaining what inspired them to create this particular design.
Creativity of the entrants will be judged within four style segments: casual, classic, trendy or sporty.
Kmart, of course, is running this competition on a nationwide scale, but you could run a similar competition in your town. What a wonderful way to involve your customers. Steal some ideas from Kmart here, then design your own contest.