Yesterday, I wrote — as I frequently do — about the importance of customer relationships. Today, I heard from a reader who said to me in an e-mail, “Your article is so true.
“I went into Pella Shoes with my sister after the holidays (my dad had given me money to buy boots), so I waited for the sales,” she continued. “Anyway, I got a handwritten thank you card from them, and so did my sister — and she didn’t buy anything. I will ALWAYS go back to them when looking for something or if I have a little cash to spend.”
See, what did I tell you yesterday? Get to know your customers. Engage with them. Let them know you appreciate their business. One retail consultant had a terrific idea along these lines: Treat all customers as if they were the very first customer who ever walked into your store.
Do you remember your first customer? If you do, were you elated to see him or her? Did you go out of your way to try and please that person?
Now think about it: Wouldn’t that be a nice way to treat every single customer?