At one point in the recent past, custom research was where I
was headed with my small company. I still do such work, but usually only with a
sales filter, a sales lens. But for quite some time, my service line called WebScout
was going to be a robust revenue stream for my co.
So I’m always amazed when I find a company that has built a business
on finding and selling custom research. Enter Esmerk. They assign humans to search
for you instead of algorithms, which I believe is brilliant. Many of my technology
friends tell me that the machine always wins. That’s only in the movies.
If you have a corporate need for competitive or market intelligence,
this may be a source for you. I have only just put in a request for a sample report
from them, but if they can deliver half of what they promise — it might be a way
to save yourself from doing all the other things we share here. Google Alerts, etc.
Let me know if you try it and what you think.