I had to cover this after I saw it on Jeremiah’s site. This is probably the most innovative advertising idea I’ve seen this year.
CurrentTV has a user-created ad area where you can upload your own commercials and compete for the possibility of $1K if your spot gets picked up by the advertiser. At the moment, your product choices are:
Sony Ericsson Walkman Phone
Loreal Vive Pro
Loreal Men’s Expert
The companies involved get, possibly, a great commercial AND weeks of serious interest in their product. Take a look at the site to see the seven commercials already aired on TV and to check out what others are currently in the running. Their blog is here.