One of our largest clients used to run its business from manuals. Staff who wanted to know how something should be done would be directed by a senior manager “to look in staff manual 108” for the answer. It was not a motivational style of management, and had become unsuitable for fast-changing modern business conditions.
So eight years ago, based on our recommendations, the company created what it called “the ultimate service provision” by merging all the information technology (IT) and back-office functions. Management broke with old habits and traditional training and decided to improve the leadership skills of the senior managers through coaching.
The outcome has been a resounding success, producing far better results than conventional development training. The evident superiority of coaching explains why more companies are taking the same route and making it a priority.
We believe that coaching’s rapid growth will continue. Forward-thinking organizations are looking for alternative ways to lead and manage staff. The business world has experienced more upheaval in the past 10 years than in the previous 50: It’s no accident that this period of unprecedented change has witnessed a boom in executive coaching.