As with any good marketing concept you need a plan. Ask yourself several key questions.
Who do I want to market my product and/or services to?
What do I want to market to my prospects?
Who do I want to market to?
Why are my products and/or services better than my competitors? (Or in plainer
English, why would anyone want to buy from me when they can go to the guy down the street)
How can I make my goods more marketable to the public?
Who buys your product or services?
Who can afford your product or service (mid-size companies, etc.).
Are there other products and services that you can offer your customers?
How soon can you offer these services? And what would you charge?
Are you capable of selling your product/service outside of your area?
As you can see, this process takes on the form of market research. It also suggests that you make some phone calls, develop these leads further. For example, you may call 100 graphic design firms in a city outside your normal sales area with 50 or more employees. And if you are a photographer like my client, you may ask questions like"?¦
If you can answer these questions honestly and with conviction you are half way there. Marketing
is tricky stuff to be sure. If you talk to marketing experts, one fact becomes very clear. The key to marketing you services or product, is finding a void or untapped market/need and then try to fill it
This is an excerpt from my book "Telemarketing Success for Small and mid-sized Firms available at www.amazon.com and bookstores everywhere
Tony Wilkins is the owner of Telemarketing Consulting Services and author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at firstname.lastname@example.org or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at email@example.com