Do your customers buy from you once then never return again? I have yet to meet a small business owner who doesn’t have the opportunity to get a repeat sale from a customer. But many small business owners look at it differently. If that sounds like you, it’s time to open your eyes to the possibility.
First, read Creating Buyer Loyalty Among Price Shoppers about how one PC seller used a loyalty program to win in a very competitive, price conscious market.
Then think about what you might be able to do to create a “loyalty” program for your customers. Just do some brainstorming — get wacky and come up with some ideas that may sound like they are in left field.
Then share those ideas with me. I’ll be your sounding board. Up to the challenge? Let’s get started. Oh, and if you already have a loyalty program implemented in your company, feel free to share that too.