Do your customers buy from you once then never return again? I have yet to meet a small business owner who doesn’t have the opportunity to get a repeat sale from a customer.
But many small business owners look at it differently. If that sounds like you, it’s time to open your eyes to the possibility.
First, read Creating Buyer Loyalty for some great tips on creating a loyalty program. Then think about what you might be able to do to create a “loyalty” program for your customers.
Just do some brainstorming — get wacky and come up with some ideas that may sound like they are in left field.
Then share those ideas with me. I’ll be your sounding board. Post your ideas using the comment form. Up to the challenge? Let’s get started.
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