Your Primary Aim is your innermost driving force. It’s the source of the vitality, the commitment, the vision you need to get the most out of your life and to create a remarkable business in the process. It is that which, more than anything else, gives you a sense of direction and purpose, motivates you to your highest levels of energy, and sustains you over the long haul.
The Elusive Primary Aim
The vast majority of people aren’t in touch with their Primary Aim. Understanding it gives you the ability to actively shape your life rather than passively accept whatever joy and whatever pain happens to come your way.
Your core values, beliefs, and desires shape your Primary Aim. Most people don’t understand their core values very well, and many have false impressions about them. We’ve all known people who have worked towards a high level of achievement only to find that, having reached it, their success is hollow and somehow unsatisfying. We’ve also known people whose lives, whether successful in the conventional sense or not, experience deep satisfaction and a joyful contentment. The difference is that, in the first case, ‘success’ was not consistent with their Primary Aim, while in the second case, their Primary Aim was served.
We all have a built-in barometer to tell us when we are in touch with our Primary Aim and when we affect it in negative or positive ways. The barometer – our feelings and emotions. We just have to listen. Primary Aim is not a New Age trend or the latest self-help gimmick. We’re talking about a fundamental part of you, the part that propels you through life joyfully.
Red Herrings in Your Search for Your Real Primary Aim
Money, status, power, competition, possessions and celebrity — none of these are the real driving forces in your life. They can be important in their own way, but in themselves aren’t driving forces in your life. They can also be red herrings that distract you in the search to understand your Primary Aim. Your Primary Aim is something deeper, more fundamental, more you.
As you begin to research what the right business concept is for you, having a greater sense of your Primary Aim will help you immensely. In my next few blogs, I’ll explain the introspective process needed to get a clear understanding of your Primary Aim.