So the holidays are upon us and you’ve brought in a bunch of merchandise specifically for the time period. Do you have other merchandise you can add to it that you already have on hand? If so, get going…it’s time to create a gift table.
Of course many of the items you brought in and carry on a regular basis can be gifts. But are you beating customers over the head with the gift message? This is one of the simplest, most effective ways to create sales.
People tend to focus on getting the big gifts out of the way first….the gifts for kids, parents, siblings, etc. But then they turn to the desperation list. The “I have to buy them a gift but have no idea what to get them so I’ll leave it till the end” list.
We’re talking about teachers, coaches, nannies, housekeepers, and all of those people that take care of us and our families. You can even add host/hostesses to the lists – go to a holiday party and you have to bring a small token gift to the hosts – it’s part of the social graces that are expected today.
THE REAL WORLD RETAILING TAKEAWAY
- Pull the products together that best represent gifts for these people. In almost any retail store, pulling together accessory items is the way to go. There’s a wide variety of products to work with and the price points won’t break the bank for your customers. In apparel, pull together belts, jewelry, socks, hats and fragrances if you have them. In home stores it’s candles, frames, books, vases and other small décor items. Make sense?
- Sign the feature area – create a larger sign that states “Great gifts” or something similar to let people know. Then you can create smaller clusters of products on the feature area with smaller signs that say “great gifts for teachers”, “great gifts for housekeepers”, “great gifts for pet sitters” or whatever you deem important.
- Market the initiative – create an email for your database that highlights the gift area. It doesn’t have to be extravagant. Just a simple headline and 3 pictures that represent great gifts with examples of the taglines by each picture (e.g. “great gifts for teachers”).
Creating a feature area full of great gifts and telling people you have the perfect gift idea for their “tough to shop for” list will help your customers recognize that you’re the resource they need. It’s another way to boost holiday sales.