One weekend only! Buy now and save! Going fast!These are all ways of creating urgency with customers and often they spur people to make a purchase. Even if you’ve convinced a prospect that you have a great offer, you still need to convince them to buy it now, not later. That’s where urgency is crucial.
The always superb and insightful Brian Clark at Copyblogger has posted a précis about creating a sense of urgency. In it, he focuses on smart ways to create urgency that rise above the typical sleazy sales tricks and gimmicks. Clark claims the trick is not “pushing” people into the sale, but rather “preventing” them from procrastinating and delaying the purchase until later. It’s a subtle but important distinction.