I received a nice serendipity to end the week, a mention in a comprehensive article written by John Nardini, EVP at Denali Flavors (the manufacturer of the famed Moosetracks ice cream), in an article he wrote for Entrepreneur.com called Create a Blog to Boost Your Business. One good turn deserves another I always say, so I wanted to uses this platform to bring the article to your attention.
I said the article was comprehensive, and it is, covering advantages to businesses in using blogs; how blogs can deliver business results citing as an example Denali’s blogs including my personal favorite Moosetopia, written by the company’s mascot, the Moose Tracks moose. (Ummm…don’t take that literally.); how to get in on the action, which outlines steps to beginning a business blog of your very own (that’s where my company Radiant Marketing Group is mentioned); and how to actually set up a blog.
The article presents a real-world case study focusing on how Denali used blogs – it has four of them – to increase traffic to its main website and increase awareness of the brand.
As you know, I place a great deal of emphasis on blogging strategically. In other words, don’t just jump on your horse and ride off in 16 directions where blogging is concerned. John reinforces that notion by suggesting businesses “review your main business objectives and determine if blogging could help achieve one or more of these goals.”
He then suggests that you next “start reading blogs that teach you how to blog.” He lists several good resources, including my blog, as recommended reading. Smart man!
All-in-all, the article is an excellent primer for anyone considering starting a blog for business purposes. If you agree, may I suggest rewarding John by going to your local grocery store and purchasing a gallon of Moose Tracks. You’ll find it under private label, as the company doesn’t produce the confection under its own brand. Just look for a picture of a moose.
Oh, and visit the company’s website as well. You’ll enjoy the unique flash interface. It’s a fun place to spend some time getting to know Denali.