You never get a chance to make a second impression. It’s a cliché for a reason and it couldn’t be more true for getting your email read.As we’ve discussed, the subject line is everything with email. If your subject doesn’t pique readers interest and entice them to open the message, whatever you’ve written inside won’t matter. You might as well not send it.
The headline conundrum has long bedeviled journalists and it’s even more important in the digital age where RSS readers and aggregators often display only the headline — no image of stunning lede to help lure readers. Look to journalists for examples of how to write a killer headline.
Not surprisingly, some formulas and templates for writing good headlines have evolved. One great resource recently offered up 17 templates for writing great headlines. These templates provide a framework that can help spice up your headlines and you can use them to add power to your email subject lines (if your writing a blog they’ll work there too.)