Talk about customer service. Costco recently called 1.5 million customers to inform them about tainted peanut butter products, according to the “Phil Lempert Supermarket Guru.” And, more calls were planned, the Guru reported.
To accomplish this amazing task, Costco hired an outside firm that specializes in automated calls.
By anybody’s reckoning, that is an impressive effort. Inspiring, too.
I would think that Costco customers would be extremely appreciative of such a call and that the endeavor would instill fierce customer loyalty.
Perhaps Costco’s gargantuan call effort will motivate other retailers to work harder at contacting customers. Heck, if Costco can pull that off then the average retailer ought to manage a few calls a week to inform customers about sales, new merchandise, special events or just to invite them into the store.