From a Smart Biz article, there are basics needed in a marketing plan for new entrepreneurs:
- A core message
- A great logo and brand
- A Web site
- Business cards
First and most important thing for a marketing plan is establishing a core message which will be communicated consistently on your website, business cards, and other marketing materials.
This message is a more succinct version of your company’s mission statement.
Then you can determine how to find people who can create a website, blog and or logo that can communicate your message.
If you have not created a name for your business yet, then have someone do it for you. Name This is a site where creating a name is crowdsourced. Within 48 hours, you will have three possible choices for your business for only $99
Hiring a web design can be difficult as there is no standard cost for a website. Shop around and inquire by researching sites you like. Browse CommandShift3 which is like a “Hot or Not” for websites.
For logos, you may want to check out Logo Sauce.