Conversations with Experts presents…
How Copywriting Skills Bring Both Traffic and Sales
Wednesday, May 31, 2006, 8:30 p.m. ET
Guest Expert: Brian Clark, Copyblogger
Why all the fuss about business blogging? Unlike the static websites of the early web, a business blog is a dynamic web presence that attracts new prospects, establishes a relationship with them, and allows them to effortlessly become a client or customer.
A blog is a lead generation and customer relationship management tool all in one, but only if you tell a story that matters to your target market.
Copywriting is the art of selling with words and getting people to take action -whether your goal is publicity or a sale -and it´s the secret to achieving your Internet marketing goals.
Brian Clark is a serial entrepreneur who makes his living from the Internet and the written word, thanks to his knowledge of copywriting and direct marketing. Because Brian is not a copywriter for hire, he literally bets his own money on his writing every day, and he is sold on the benefits of blogging for business. As a former attorney, Brian has been in the persuasion business his entire professional life, but enjoys going to work a whole lot more these days.
If you cannot attend the live event, you can pre-order the audio program and save 50%. Order now for $4.95.
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System.